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GML has extended its range of services to include development of bespoke mobile games and applications. Better known as Advergaming, or more specifically in this case, Mobile Advergaming, we help you position and promote your brand to reach new and existing audiences through the powerful and all pervasive mobile phone. |
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Advergaming is simply the combining of interactive gaming technology with an advertising message. Branding and products are incorporated into the game itself through either associative or demonstrative methods, meaning that the game can be used to demonstrate the use of a product or to associate the product with an activity or lifestyle. At its best, the advertising message becomes an integral part of playing the game, encouraging consumers to interact with the brand or product. |
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Benefits of Advergaming
- Low cost marketing spend compared to traditional channels like radio and TV
- Customers must provide purchasing information and product selection to play
- Customer retention and mindshare is off the scale. The average time spent in an Advergame is 7 to 30 minutes – try to look at a magazine ad for 30 minutes!
- Viral marketing - 81% of your customers will email their friends to join in the fun
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Game Mission has successfully completed a number of projects for publishers, title owners and brands to bring their products closer to its target audience |
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